Starbucks ‘Come Together’ campaign expanding across the country | Business
Starbucks is expanding its "Come Together" campaign across the country.
Last week, Baristas in D.C. area stores were asked to participate in a writing exercise urging politicians to find a common ground on the so-called fiscal cliff.
As this continues, coffee lovers in Memphis and other cities may find a “Come Together” message written on their coffee cups too.
While the campaign was specifically asking D.C.-based store employees to write “Come Together” on their customers’ cups, the company saw the initiative grow organically to reach broader audiences due to positive national response - according to Starbucks Media Relations.
A Starbucks spokesman said stores nationwide asked to join in.
Ceo Howard Schultz told employees in a letter that, "We all have a responsibility to send our elected leaders a respectful, but potent message."
Also in the letter, Howard said the simple words “Come Together” express the optimism that’s core to the holiday season, the country’s heritage and the Starbucks Mission.
"We understand that this requires extra work during an already busy time, but this is how critical our nation's predicament is and how strong an impact we believe we can make," he said.
There are more than 10 Starbucks stores in the Memphis area, none of them have confirmed whether or not they are participate in the writing exercise.